Charms. Inc. Heritage
OUR LEGACY IS OUR FUTURE
What counts in life is is not the nere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.
IN THIS SECTION
Where We Stand
SINCE 1952, THE MEMBERS OF THE CHARMS INCORPORATED HAVE HELD WISDOM, DEVOTION AND ACHIEVEMENT IN THE HIGHEST REGARD.
With respect to our heritage, the leaders of Charms, Inc must keep an eye on the future while acknowledging the ever-changing needs of our members and prospective members.
The national leaders of our organization are devoted to the future of Charms, Inc.’s legacy. Together, they developed a five-year plan, now midway through its timeline, devoted to the Five ‘R’s. These shape the goals for our future and are used to evaluate our growth.
Our Five ‘R’s include:
RELEVANCE: Creating meaningful experiences and benefits that make us unique, and encourage members to join, stay with and become loyal members of Charms, Inc.
REPUTATION: Enhancing and maintaining our status as a well known, connected and respected women’s organization.
RECRUIT: Focusing on our unique benefits and reputation, while developing innovative ways to recruit new members.
RETAIN: Seeking ways to engage members and retain them throughout their lifetime.
RESOURCES: Maximizing member resources to enhance the member experience, while using ethical, sound and knowledge-based decisions.